A-Z Dogs recently provided a trained Corgi Dog for a Bayer Animal Health Lung Worm TV advert. This exterior location job was an interesting shoot as it combined the maneuverability and compactness of the Canon D5 with an equally compact and versatile portable motion control rig operated from a MacBookPro. It made me wonder just how many creative doors this new miniaturization revolution will open to filmmakers. A-Z Animals provided the live slugs and snails featured in macro close-up.
The Canon D5 and its imitators are revolutionizing the film business. With the major advances in resolution and optics, size no longer matters. What matters are great ideas beautifully executed.